There’s no need for snail mail and/or waiting for the next day to update your friends – that is the beauty of social networking.

It can be compared to the backyard fence where the housewives used to meet up to chat and talk about the new products they’re using. Those products grew by word of mouth because they are passed from one housewife to another. Products were trusted because they came recommended by a friend. The power of word of mouth advertising has long been acknowledged in the marketing world, but companies have been slow to recognize the potential of social networking sites like Facebook and MySpace.

Spend any amount of time on social networking sites and you will discover a world of opinion. You will see that certain people have subscribed to certain band or product pages. That one has sent a note to his 496 friends to say that the latest super-hero movie is fabulous! In fact, most things on these sites are mainly statements of points of view. “I tried the Mandarin Cosmo of ABC bar, it was great! Did I mention it was cheap too? You should go and try it.”  Or  “Just came out of MoMA – time well spent!” The friends who read these postings will be more likely to go to the Museum of Modern Art, but less likely to bother with XYZ restaurant.

Like all word of mouth marketing, the simple fact is these are unsolicited opinions, freely given. You mustn’t underestimate the power of these personal recommendations.

The very spontaneous of the opinion adds weight – it does not feel like ’somebody is trying to sell something’. So what steps should businesses take to make social networking work for them? How are you certain that it is really your product they are advertising/talking about? Well, these sites are against spamming and unauthorized solicitation, so you will really need a “careful” social marketing strategy to make this work for you.  This is where we come in!

As long as you use well-known and proven methods to attract traffic to your site properly, you shouldn’t have problems gaining traffic and expanding your network...WE know the proven methods.

You must follow the right techniques in building a profile as well as getting your message across and straight to the point. We can do this for you, or advise you if you already have a profile.  Trust us.  You will be able to reap the rewards through increased traffic on your site. We can help you avoid marketing mistakes that will lead to getting banned from the social networking sites, and there is no better guidance than that available at Sclera Design!

Contact us to Talk About Marketing Your Brand with Social Networking!